Luméa Skincare.
Niche:
DTC Skincare
Timeline:
60 Days
Service(s):
Meta Ads & Landing Page Optimization
The Challenge
Luméa was spending consistently on Meta Ads but struggling with rising customer acquisition costs and unstable returns. Creative fatigue and broad targeting were limiting growth.
Our Strategy
We rebuilt the ad account structure, introduced a creative testing framework, and refined audience segmentation using first-party data. Landing page messaging was simplified to match top-performing ad angles.
The Results
Within 60 days, customer acquisition cost dropped significantly while return on ad spend increased steadily. The brand scaled spend confidently without sacrificing profitability.
Key Outcome
4.6x ROAS achieved within two months
38 percent reduction in acquisition cost
