Flowstack.
Niche:
B2B SaaS
Timeline:
30 Days
Service(s):
Google Ads
The Challenge
Flowstack struggled to generate qualified leads from Google Ads. Traffic volume was high, but conversion quality was low, leading to wasted spend.
Our Strategy
We restructured keyword targeting, introduced intent-based campaign segmentation, and optimized landing pages for clarity and conversion. Conversion tracking was rebuilt to measure true pipeline impact.
The Results
Lead quality improved immediately, sales cycles shortened, and paid acquisition became predictable. Ad spend efficiency improved without increasing budget.
Key Outcome
2.3x increase in qualified demo bookings
45 percent improvement in cost per lead
